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GARDEN SPIRIT
INDUSTRY
Skincare
CATEGORY
Identity, Packaging, Campaign
PRODUCTION
WHAM Brands
ORIGINAL AUSTRALIAN GOODNESS
Garden Spirit unlocks the secrets of the Australian natural environment and traditional remedies through a range of potent formulas that provide healing and care.
Taking cues from Indigenous Australian culture, we developed a minimal yet striking identity to demonstrate the nourishing benefits of the range.
WHAT WE DID
We developed identity and packaging design featuring contour lines representing the shape of the land and benefit icons based on traditional aboriginal markings.
The launch campaign illustrated warm hues and emotive art direction, emphasising the calming yet potent nature of the formula.
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