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MENU

MY PARTY GAL

INDUSTRY

Cosmetics

CATEGORY

Identity, Art Direction, Campaign,

PRODUCTION

Produced by WHAM

DARE TO WEAR

A youthful and rebellious cosmetic brand in China, My Party Gal is the go-to for the trendsetters, rule-breakers and risk-takers. My Party Gal provides the tools to be bold, creative and playful whilst effortlessly on-trend.

WHAT WE DID

Aimed at 18-25 year old girls, we refreshed the colour cosmetics brand whilst retaining it's rebellious nature, featuring an energetic model, distinctive looks and expressive packaging design.

Ready to elevate your brand?

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